from a friend

Had forgotten about Alexa. Had the toolbar installed a while back, just to explore. Then uninstalled as I felt uncomfortable with them tracking everywhere I went. Which leads me to this conclusion- Alexa is only as reliable as the users who have installed the Alexa toolbar - probably a small percentage of surfers. It's my understanding the #'s only represent vistors to any given site who have installed it. But good for comparing the apples to apples, only make sense that the same people visiting us may be visiting competition.

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so think of alexa as like the nielsen ratings for television