Originally Posted by chris45
Phil I hear what you are saying, but branding or re-branding is not the answer. The people who ever they are still have to fly in, and will not if the cost is too high.
Like it or not (I don't) the BTB and BTIA are charged with the responsibility to address the problem not (with due respect)to skirt around it by re branding, or bringing in South American tourists, or other groups.
If their response to high airline prices is"we know" then the next question should be "what are you doing about it?"
read again what Lara (great name btw) says above. She sees the problem head on.
Of course this is a small destination. but most hotels and resorts are empty. Thats WHY its a small destination!
I do not support the "Cancun" type of destination, and i agree that we should do what we are best at-attracting eco tourists. but between AC with its more conventional holiday offerings, and the more specialised eco resorts on the mainland we should be able to offer sufficient beds to make Belize a viable destination in terms of ticket prices.


I didn't say rebrand Belize I said reinforce it's current brand. You say you hear what I'm saying and then just carry on your own path without thinking. What do you want the BTIA and BTB to do they haven't already tried. How much clout do you mistakenly think they have. They've been to the States lobbied the airlines. What can they do. I imagine the airlines turnover more than Belize's GDP so if the airlines say that's the price like it or leave it what can be done? Not much I think other than carry on trying and in the meantime get ouur house in order on things we CAN control, crime, corruption, litter, public relations, training, etc.