This new ad is magnificent. beyond fantastic!!!

Belize - Discover How To Be from Nicolas Will on Vimeo.


Belize - Discover How To Be
Discover an escape from everyday life. A place not defined by the expected, but by the unimagined. Here, schedules are optional. And constraints are hard to come by. This is a place where the land and sea are as unique and authentic as the culture. A place where destinations can be located by map, but only found with the soul. The true Belize experience is discovered when you leave all notions behind, and begin to simply be. Belize. Discover how to be.

In January, the Belize Tourism Board re-branded it's marketing identity with the launch of a new campaign complete with re-designed logo and theme, which urges visitors to "Discover How To Be." A promotional video was launched simultaneously, but the BTB and its marketing partner Olson had to get clearances for the images and the music - which seemed to take an awful long time. But, just in time for September, the video was released in Belize today. Built around Honduran Aurelio Martinez's song, Santo Negro - produce by Benque VIEJO'S StonEtree records, the BTB says, quote, "The images are authentic, unaltered and profound." "

Channel 7

"Discover How to Be" Belize with the new video release by the B.T.B.

The Belize Tourism Board has released a new video entitled 'Discover How To Be,' which you will see later in this newscast. The catchy three minute sales pitch of everything Belizean is a mix of breathtaking footage, vibrant images and pulsating rhythm courtesy of Garifuna singing sensation Aurelio Martinez. According to B.T.B.'s Director of Marketing Alyssa Carnegie, the video captures the essence of what Belize is all about, and will resonate with Belizeans and pique the interest of travelers.

The video is a part of B.T.B.'s rebranding effort which started earlier this year, and is available on all of B.T.B.'s social media sites, as well as on travel belize dot org.

Channel 5