From what I have found and read, Roatan appears more rustic than AC (and their websites prove it). Since only about half of our little group are divers we are looking for somewhere near West End since thats where the nightlife is. Utila is probably too low key for my lot, which is why we like AC versus Caye Caulker. We need a decent selection of bars and restaurants. Anthony's Key looks nice but isn't for us, too isolated and we don't like the all-inclusive thing. It takes away from getting to experience the island as a whole and the different restaurants and bars it has to offer. Lets hope AC continues to stay clear of the AI bandwagon that so many places have gotten on!!
We figured we'd hit Roatan next spring as, since Temtaption Island 3 is filmed there (and the recent UK and Frenche TI's as well), it will probably blow up development wise after that so we wanted to go before that happens.
Some hotels I have found that look decent are Lost Paradise, Luna Beach, Coconut Tree and Posada Arco Iris. West Bay has a great selection but folks keep saying their nightlife is pretty much zero and its expensive to take cabs to west end at night. All the websites and photo links suck compared to this AC site though, which makes it harder to research! Plus their message board doesn't have such colorful personalities.. like Peter's for example <g>
Andrea in Atlanta