Raise prices OR cut costs??? That is the question. First off, the prices here are very reasonable. Everyone offers very nice dive packages for five days of diving. That is a good thing.
However, here's how I read it. No one wants to go out before 9:00 as someone just might walk by and want to go. TOO BAD! Go at 8:00 and tell the straggler to come back at 9:30.
Then at 9:30 take who ever is there and two tanks for each. Let the early bird get a good deal on tank number 3 and save the gas from coming back to the dock all the time.

It is this coming back to the dock all the time that eats up the gas. I get Everette to take me and my guest up north with two tanks, and only if he gets a call that he has more divers ready to go at 11:00 do we come back. If not we dive spots that few do and have lunch at Rojos. I ALWAYS buy him lunch.
If there are more than 3 divers we take a boat captain. If not, there is a savings.
For the afternoon dives the same thinking could be used.

It seems to me that most shops here charge about the same - which is nice - you don't need to shop for price - shop for personality.
This is the least expensive place I have ever dived. Monterey, California is $85.00 for two tank dive and you provide your own tank and weights as well as everything else. (and you freeze your face off)
Hawaii was US $100 for two tank dive ten years ago.
I went to Cozumel twice. There were so many divers in the water at the same time it was like a parade and with the 'drift' (AKA current) I could not stop and take pictures. Then we had to rinse and store all our own gear. Everyone I dive with here does that for me, even fixes little problems.
Take a look at the $$$ divers invest in equipment then want to go cheap on the operator. AND - so few seem to tip these days.

Thanks for bringing this up - it needs to be an open discussion - maybe even try some problem solving instead of name calling. (What a concept!)
:rolleyes:

Harriette
Take only pictures leave only bubbles