Ambiguity in language is despised by engineers, but it's a key factor in expanding the way in which we think about technology tools. Most tech specifications are dispassionate descriptions; most people need the opposite. They need better imagery to build their virtual worlds. That's why I think every technology teams needs an explainer, one that carries the same weight as any member of the team, one that can keep it real for consumers by asking pquestions during the design process

If you must choose between two evils, pick the one you've never tried before.