Marketing will very rarely HURT though. It's far too simple to throw our hands in the air and say "Well, why bother? The economy is bad". Tourism will always have ups and downs because travel is a luxury not a priority for most people...end of story. The worst thing to do in regards to marketing is nothing. You must ride it out and keep your name on the tip of everyone's tongue. And for the love of Pete, try and remain positive, avoiding the Eeyore Syndrome.

The best way to observe a fish is to become a fish
Jaques Cousteau