RAW format is similar in concept to a negative. When you convert RAW to JPEG it is similar in concept to printing on paper. In the computer or in the darkroom, the photographer can adjust virtually anything. If your camera shoots directly to JPEG it is making several adjustments automatically that you can control in the camera's menu.
My final images are each processed differently based on my interpretation of what the composition should show. Generally, I adjust contrast, sharpness, exposure, saturation, and noise. Most of the time I shoot full frame and do not crop the image, but again this depends on my mood. When a image strikes my fancy, I may also play around with more artistic styling.
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